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Don’t avoid competitive markets. Avoid boring marketers. 5. The “Daily Email” Imperative (Issues #10–12) Issues 10 through 12 hammer one point relentlessly: You must email every single day.
But here’s the thing: Settle isn’t a theorist. He’s a practitioner. And his private newsletter, Email Players , is where he unpacks the raw, unfiltered, often uncomfortable strategies he actually uses.
He argues that in a crowded market, the audience is already conditioned to buy. They just haven’t found someone who speaks to them like a human.
Don’t avoid competitive markets. Avoid boring marketers. 5. The “Daily Email” Imperative (Issues #10–12) Issues 10 through 12 hammer one point relentlessly: You must email every single day.
But here’s the thing: Settle isn’t a theorist. He’s a practitioner. And his private newsletter, Email Players , is where he unpacks the raw, unfiltered, often uncomfortable strategies he actually uses. Ben Settle - Email Players 1 - 15
He argues that in a crowded market, the audience is already conditioned to buy. They just haven’t found someone who speaks to them like a human. Don’t avoid competitive markets