How to stop competing in bloody waters and start creating your own demand.

That’s the start of your blue ocean. Have you tried using Blue Ocean thinking in your business or role? Share your experience in the comments—I’d love to hear what you eliminated or created.

A step-by-step process to involve your team in creating the strategy, not just receiving a memo. This includes the “Buy-In Hexagon” to manage cognitive, resource, motivational, and political hurdles.

List the top 5 factors your industry competes on. For each one, ask: If we eliminated this entirely, would customers notice? If yes, keep it. If no, cut it. Then ask: What would customers actually pay for that no one offers?