Boy 2011 Ok.ru [TOP]

Digital Identity and Social Interaction among Russian Adolescent Males: A 2011 Case Study of OK.ru Usage

OK.ru, adolescent digital identity, Russian youth, social networking services, gendered online behavior, 2011 1. Introduction Since the mid‑2000s, social networking services have become integral to youth culture (boyd, 2010). In the Russian Federation, the domestic platform Odnoklassniki (commonly abbreviated OK.ru) emerged as the leading SNS for adolescents, surpassing global competitors such as Facebook and VKontakte in user engagement among the 13‑18 age group (Rossi & Smirnov, 2012). By 2011, more than 8 million Russian teenagers were active on OK.ru, using it for communication, entertainment, and self‑presentation (Pavlov, 2011). boy 2011 ok.ru

¹Department of Sociology, Moscow State University, Moscow, Russia ²Institute of Media Studies, Saint Petersburg State University, Saint Petersburg, Russia ³Center for Youth Research, Russian Academy of Sciences, Moscow, Russia By 2011, more than 8 million Russian teenagers