Hold a “shadow goal audit” in a safe setting. Ask: “What goal are we actually pursuing that isn’t written down?”
When people say “I know the goal is X, but what we really need is Y” – capture Y. That’s BG3. business goals 3 pdf
| Situation | BG1 (explicit) | BG3 (real driver) | Outcome | |-----------|----------------|--------------------|----------| | Product launch | “Sell 50k units” | “Prove our team is relevant after reorg” | Over-discount, channel stuffing | | Cost cutting | “Reduce opex 15%” | “Keep top talent while firing friends of rivals” | Hollowed-out middle management | | ESG report | “Lower carbon 20%” | “Look good for regulators, change nothing real” | Greenwashing, later scandal | Hold a “shadow goal audit” in a safe setting
BG3 is not always bad. It can drive innovation, resilience, and cultural glue. But unexamined BG3 is always dangerous. 3. The 3L Framework for BG3 Diagnosis To manage BG3, you must surface it without killing it. The 3L Model: | Situation | BG1 (explicit) | BG3 (real
Share answers anonymously. Map patterns. That’s your BG3 heatmap.