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This study had several limitations. Firstly, the sample size was limited to 1,000 participants, which may not be representative of the larger population. Additionally, the study focused on a single case study, which may not be generalizable to other brands or advertising campaigns.

Future research should aim to explore the impact of music on consumer engagement in different contexts and industries. Additionally, studies could investigate the role of music in creating a brand identity and the relationship between music and brand loyalty. Cadbury Dairy Milk Kiss Me Close Your Eyes Song Download

The in-depth interviews revealed that participants associated the jingle with feelings of romance, nostalgia, and happiness. Many participants reported that the jingle transported them back to a special moment or memory, highlighting the powerful emotional resonance of music in advertising. This study had several limitations