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The Mirror That Changed Everything: A Love Letter to the Sony Alpha 7

Then came the Sony Alpha 7. Or rather, the Alpha 7s . camera alpha 7

Before the A7, high dynamic range (HDR) was a computational trick in Photoshop. The Alpha 7 made it native. Suddenly, wedding photographers could shoot into the sun and pull back the bride’s white dress from the brink of overexposure while recovering the groom’s black tuxedo from the shadows. It felt like cheating. The Mirror That Changed Everything: A Love Letter

In the winter of 2013, the photography world suffered from a collective case of swollen joints. For nearly six decades, the single-lens reflex (SLR) camera had reigned supreme. Its design was biblical: a pentaprism hump, a deep grip, and a mirror box that clapped like a thunderclap with every exposure. To be a "professional" meant carrying a bag that weighed as much as a small child. The Alpha 7 made it native