Advertisers no longer need two separate insertion orders for reach extension. For your local AE, this means faster turnaround on political and auto ads. 2. Local News Streaming: The New Prime Access Internal analytics from CBS O&Os show that weekday morning streaming audiences (7:00 AM – 9:00 AM) have grown 22% month-over-month. However, the cume reach of a single spot aired on both the linear 6:00 PM newscast and the 7:00 PM streaming replay increases frequency by 40% without cannibalizing unique viewers.
Maximizing Q3 Spot Load: New Digital Integration & Localization Tools Roll Out for CBS Affiliates cbs pro
CBS Pro Content Team Date: [Current Date] Advertisers no longer need two separate insertion orders