The term Chāva (छावा) — meaning "shadow," "reflection," or a poetic aura — denotes fiction that emphasizes mood, romance, and psychological depth over fast-paced action. When translated into audio, this genre finds a natural home, as its lyrical prose and internal monologues lend themselves to vocal performance. Walter Ong’s concept of "secondary orality" (electronic oral culture) is central to understanding this trend. While print culture made reading private and silent, audio platforms restore public, performative elements. For Marathi audiences, this is a return to the Katha-Kirtan tradition (storytelling with musical cadence).
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Auditory Narratives: The Rise and Reception of Chāva Kādambarī in Marathi Audio Format this genre finds a natural home