The hashtag #BodyPositive is now dominated by slim, white, able-bodied women in size-medium leggings doing yoga poses. True BP was for marginalized bodies. Wellness culture has co-opted its language ("love your curves... while you work them off") to sell fitness plans. The result is "Fitspo" in a BP mask —a message that says, "Accept your body, but never stop trying to change it."
The wellness lifestyle, as commonly sold, is with radical body positivity. Wellness, in its commercial form, is diet culture in farmer's market clothing. However, a mindful, neutral, behavior-focused practice of self-care is not only compatible but essential to a liberated life.
BP demands that a sedentary person in a larger body has equal value to a marathon-running vegan. But the wellness influencer's feed tells a different story: glowing skin, early morning workouts, green juices, and a "clean" pantry. The unspoken message is: You should be trying harder. This creates shame for those with chronic illness, disabilities, depression, or demanding jobs (e.g., single mothers working two shifts). True BP includes the person who can only manage a shower today.
The hashtag #BodyPositive is now dominated by slim, white, able-bodied women in size-medium leggings doing yoga poses. True BP was for marginalized bodies. Wellness culture has co-opted its language ("love your curves... while you work them off") to sell fitness plans. The result is "Fitspo" in a BP mask —a message that says, "Accept your body, but never stop trying to change it."
The wellness lifestyle, as commonly sold, is with radical body positivity. Wellness, in its commercial form, is diet culture in farmer's market clothing. However, a mindful, neutral, behavior-focused practice of self-care is not only compatible but essential to a liberated life.
BP demands that a sedentary person in a larger body has equal value to a marathon-running vegan. But the wellness influencer's feed tells a different story: glowing skin, early morning workouts, green juices, and a "clean" pantry. The unspoken message is: You should be trying harder. This creates shame for those with chronic illness, disabilities, depression, or demanding jobs (e.g., single mothers working two shifts). True BP includes the person who can only manage a shower today.
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