“Primary sales are strong,” his boss had said in the morning review. “But secondary is dead. The product is leaving our warehouse but not moving off pharmacy shelves.”
Or so they believed.
He understood then what FDC sales MIS really was. Not a tool. Not a system. A mirror. And what it reflected was not the market, but the fear inside the people who sold drugs: fear of failure, fear of being fired, fear of a flat green line. Fdc Sales Mis