Magnet Acquire User — Guide
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
Introduction: Why “Magnet Acquire” Is the New Growth Strategy In the digital age, attention is the most valuable currency. But attention alone isn’t enough—you need directed , qualified attention. That’s where the Magnet Acquire methodology comes in.
Start small. Launch a single, ultra-specific magnet for one avatar. Measure the pull. Then sharpen the metal, strengthen the field, and watch your ideal users come to you.
Think of your brand as a magnet. Some magnets are weak, picking up only random paperclips. Others are powerful, rare-earth magnets that pull in exactly what they’re designed for. This guide will teach you how to build, sharpen, and deploy your own user-attraction system—not through force or ads, but through value, psychology, and precision.
Now go build your magnet. The right people are waiting. Need a custom magnet worksheet or template? Reply to this guide with your niche, and I’ll send you a personalized magnet blueprint.
Your magnet is your proof. Your follow-up is your promise. Your retention is your reputation.
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” magnet acquire user guide
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” Introduction: Why “Magnet Acquire” Is the New Growth
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” Start small
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
Introduction: Why “Magnet Acquire” Is the New Growth Strategy In the digital age, attention is the most valuable currency. But attention alone isn’t enough—you need directed , qualified attention. That’s where the Magnet Acquire methodology comes in.
Start small. Launch a single, ultra-specific magnet for one avatar. Measure the pull. Then sharpen the metal, strengthen the field, and watch your ideal users come to you.
Think of your brand as a magnet. Some magnets are weak, picking up only random paperclips. Others are powerful, rare-earth magnets that pull in exactly what they’re designed for. This guide will teach you how to build, sharpen, and deploy your own user-attraction system—not through force or ads, but through value, psychology, and precision.
Now go build your magnet. The right people are waiting. Need a custom magnet worksheet or template? Reply to this guide with your niche, and I’ll send you a personalized magnet blueprint.
Your magnet is your proof. Your follow-up is your promise. Your retention is your reputation.
