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Consider the case of , a mid-level marketing manager who lost a promotion after a recruiter found his public Instagram Stories. The content wasn’t illegal or overtly offensive—just a series of late-night rants about how “pointless” quarterly reports were. “I thought my finsta was anonymous,” he told me. “It wasn’t.” His perceived lack of discretion cost him a $30,000 raise.

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In 2024, your résumé is no longer the single source of truth for your professional identity. Before a hiring manager even calls you for a first-round interview, they’ve likely done what 84% of recruiters admit to: they’ve Googled you. And then they’ve scrolled. Consider the case of , a mid-level marketing