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We are already seeing the backlash. Vinyl records outsold CDs for the second year running. "Slow TV" (videos of train journeys through Norway) has a cult following. The "de-influencing" trend on TikTok asks creators to tell you what not to buy.

The algorithm has become the invisible co-writer of modern media. It doesn't care about three-act structure; it cares about retention . It doesn't love a slow burn; it loves a hook every 12 seconds. This has led to a fascinating homogenization of style. Open TikTok, Instagram Reels, or YouTube Shorts. Notice how the pacing is identical? The jump cuts, the subtitles bouncing in the center of the screen, the "wait for it" captions? PornHub.23.11.22.Daniela.Antury.DJ.Lesson.End.I...

Today, that world feels like a sepia-toned photograph. We are already seeing the backlash

The artists are burning out. The viewers are burning out. Even the algorithms are running out of runway. Perhaps the next phase of entertainment isn't more —it is less . The "de-influencing" trend on TikTok asks creators to