"Mercadotecnia" by Richard L. Sandhusen is a comprehensive textbook on marketing that provides an in-depth exploration of the marketing discipline. The book covers various aspects of marketing, including marketing research, consumer behavior, segmentation, targeting, positioning, product development, pricing, promotion, and distribution.
Mercadotecnia Author: Richard L. Sandhusen Format: PDF (26 files) richard l sandhusen mercadotecnia pdf 26