Samantha - Boqueteira

"The sun doesn't worry about being liked," she said. "It rises. If you want to see it, you wake up early. If not, there’s always the lamp. But the lamp isn't real, is it?" Currently, Boqueteira is rumored to be working on a "restaurant without a kitchen"—a conceptual space in the Azores where meals are not cooked but foraged and served at ambient temperature. Predictably, she has declined to give a launch date.

Fashion houses have taken notice. Last year, Loewe tapped her for a campaign that featured no bags or clothes. Instead, Boqueteira filmed a single minute of a hand smoothing wrinkled linen on an ironing board. The caption was simply: "The garment is the second skin. The iron is the second hand." The campaign won a Design Lion at Cannes. Why does Samantha Boqueteira resonate so deeply right now? In a culture suffering from attention deficit disorder, she offers a radical prescription: boredom as a luxury. samantha boqueteira

"She moves like water," says filmmaker Carlos Nunes, a frequent collaborator. "You cannot grab her. You can only wait for her to settle in your palm." "The sun doesn't worry about being liked," she said