Chris Cosentino is a 3D Generalist, Writer, Animator, Illustrator, and sometimes Actor, with a penchant for talking about himself in the third person.

He’s made a multitude of short form content for a variety of mediums (some of which can be viewed in the Socials tab (press back and click on the phone (hey, brackets within brackets: neat!)))

He currently lives in the UK with his breathtaking partner and in his free time he enjoys TCG’s, watching cartoons, and electrocuting patchwork corpses in his laboratory so that he might one day create new life and elevate mankind into Godhood (only kidding: he has no free time, for he is an animator).

Inexplicably still wanna work with me or just fancy a chat? Here’s my work email:

chris@blackandwhitecomic.com

For- Indian Mms In-: Searching

His problem was the algorithm. It was a hungry, indifferent god.

Then he picked up his phone, walked to his window, and pointed the camera at the real Mumbai outside. Not the aesthetic one. The real one. The neighbor’s laundry flapping on a line. The stray dog sleeping on a pile of old newspapers. The chai wallah below arguing with a customer over two rupees. The chaotic, unpolished, beautifully uncurated mess.

For the seventh time that evening, twenty-two-year-old Rohan Sharma typed the same string of words into the search bar: "Indian video in lifestyle and entertainment." Searching for- indian mms in-

So now, Rohan was searching. Not for inspiration. For an answer.

And for the first time, he didn't search for a title. He just let the camera run. His problem was the algorithm

The story ends with Rohan uploading a new video. No blazer. No lo-fi beat. Just seven minutes of his window. He calls it: "Room No. 7, Evening. Mumbai. Not 4K."

Today, he’d filmed a reel: himself repairing a broken ceiling fan while wearing a blazer. "Fixing your life, one rotation at a time," the text overlay read. It had gotten 47 views. Three were from his mother, who didn’t understand but kept replaying it, hoping to see a "real job" in the background. Not the aesthetic one

His niche was "aspirational realism." He filmed himself in his cramped kitchen, making two-minute noodles in a clay pot he’d bought from a roadside vendor, calling it "vintage chic." He shot transitions of himself changing from a wrinkled college T-shirt into a starched linen shirt, walking out of his chawl (tenement) as if it were a five-star hotel lobby. He added lo-fi beats, a sepia filter, and captions like: "Aesthetic is a mindset, not a budget."

He pressed enter.